Over the past 10 years, I’ve had the opportunity to work with an incredible range of clients and projects. From distributing over 255,000 Lipton cans across the UK to supporting the digital launch of six De’Longhi bean-to-cup coffee machines, each experience has contributed to my growth - evolving from a Market Researcher into a senior client services professional.

To mark my 10 years of experience, below is a selection of 10 of my favourite projects, showcasing my journey from initial concept through to final delivery.

30+ Clients

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100+ projects

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10+ Industries

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30+ Clients 〰️ 100+ projects 〰️ 10+ Industries 〰️

A cozy living room with large windows, beige walls, and pink curtains. Contains a peach velvet sofa with patterned pillows, a white and green patterned loveseat, a wooden coffee table with books and decorative items, a side table with a black lamp, a potted plant, and a cat lying on a green geometric-patterned rug.

Location: London, UK
Year: 2025
Brand: OKA Furniture

I was the Client Services Manager on OKA’s SEO and organic growth project, leading client coordination, communication and cross‑functional teams to restore organic search visibility and revenue after a site migration.

I developed a demand‑driven SEO strategy, optimised landing and category pages, and delivered a content and digital PR programme to boost relevance across all audiences.”

In addition, I supported the team responsible for PPC campaigns, conducting an audit of organic and paid traffic that allowed us to reduce PPC costs by 40% while maintaining performance.

The combined efforts resulted in 35% growth in product listing page visits and 29% organic revenue growth, strengthening OKA’s digital presence and foundational performance ahead of their e-commerce replatforming.

‘DRIVING ORGANIC GROWTH’ STRATEGY

A beautifully decorated hotel bedroom with a large bed, floral wallpaper behind the headboard, green curtains, a small sofa with floral and plain pillows, a glass-top coffee table with a flower vase, and a green patterned armchair next to the window.

Location: London, UK
Year: 2025
Brand: Dorchester Collection

I was the Client Services Manager on the Dorchester Collection Gifts & Experiences e-commerce project, leading client communication and coordination across strategy, UX, design and technical delivery.

Working closely with the hotel team, we audited and redesigned their e-commerce platform to improve usability, streamline gift card redemption and enable hotel-specific store views and currencies, migrating the site to a redesigned Magento Open Source solution while protecting SEO performance.

The relaunch delivered 57.3% revenue growth, 55.7% increase in mobile transactions, and a 23.7% uplift in sessions year-on-year, strengthening the luxury brand’s digital commercial performance and customer experience.

e-commerce relaunch

A man standing at a kitchen counter holding a glass of coffee, with a coffee machine and various drinks on the counter, and large windows in the background.

Location: London, UK
Year: 2023 - 2025
Brand: De’Longhi Group

I managed the De’Longhi Group UK account - involved in the launch of six coffee machines and two air conditioning units.

For each of the launches, I built the strategy behind each campaign, leading client coordination and delivery across strategy, creative and broadcast partnerships to expand awareness of each premium bean-to-cup coffee machines.

I delivered a first-of-its-kind TV sponsorship on Channel 4 Weather, integrated with digital and social activity to reach audiences beyond traditional appliance buyers. Performing so strongly that De’Longhi subsequently increased their budget to include ads on Amazon and Disney+ over the Christmas period.

For example, the Rivelia campaign achieved 31.1 million paid ad impressions, a digital media CTR of 1.8%+, and a 7.2%+ awareness lift, significantly increasing brand visibility and supporting category growth in the UK market.

BUILDING BRAND AWARENESS

Colorful display of four Nordic Spirit nicotine pouches in round containers with different flavors: Frosty Mint in green, Frosty Mint in blue, Frosty Berry in purple, and Raspberry in pink, set against vibrant backgrounds matching each flavor.

Location: Dublin, ROI
Year: 2023 - 2025
Brand: Nordic Spirit

I managed the Nordic Spirit account in ROI for two years, managing all activity around 10 product launches and a comprehensive brand rejuvenation in 2024.

I oversaw the £1m+ budget, focusing on financial forecasting, marketing strategy, performance tracking, ROI optimisation, and leading the delivery team.

The brand refresh included packaging redesign, billboards, vehicle wraps, festival activations, store takeovers, programmatic audio and ATL advertising, resulting in a more cohesive brand presence that supported trial and market visibility as the category evolved.

REBRANDING NORDIC SPIRIT

People enjoying high-fives in front of a brightly lit Pepsi Town Sign at an outdoor event during evening.

Location: Nationwide, UK
Year: 2023 - 2025
Brand: Pepsi Max

Working with Britvic, we delivered a nationwide integrated activation that combined live sampling, competitive gameplay and prize giveaways to drive participation and brand affinity within the football culture.

Over a 4 week period, it was important to make Pepsi part of Freshers Week memories, building brand affinity across 40 universities and ensuring 90,000 students were left thirsty for more.

The campaign distributed 89,152 samples, achieved a 166% year-on-year increase in sampling levels, and saw over 10,000 games played with prizes awarded, reinforcing Pepsi Max’s dominance in the market, driving trial and deepening engagement with new and existing audiences.

activating at universities

Group of people at a Lipton promotional event outdoors, wearing yellow shirts, with Lipton branded umbrellas, tables, and decorations, holding drinks and smiling.

Location: Nationwide, UK
Year: 2023 - 2025
Brand: Lipton Ice Tea

Working with Britvic and festival partners, I coordinated and managed nationwide live events and sampling activations at key festivals and transport hubs, creating memorable brand experiences designed to drive trial and awareness for Lipton’s ‘Grab Some Sunshine’ campaign.

The campaign served 255,218 samples across 32 live days, spreading sunshine with immersive activations and reinforcing Lipton’s summer positioning.

By connecting the brand to immersive cultural activations and engaging with audiences face‑to‑face, we significantly amplified Lipton Ice Tea’s visibility and consumer engagement throughout the summer season.

‘grab some sunshine’ campaign

Two people sitting at a table, one man using a laptop with a retirement planning website open, and a woman looking at a magazine, in a well-lit room with large windows and trees outside.

‘the big 5-oh’ campaign

Location: London, UK
Year: 2021 - 2023
Brand: Janus Henderson Investment Trust

I was the Account Manager on Janus Henderson Investment Trust’s first brand campaign, ‘The Big 5-Oh.’

I conducted in-depth focus groups to understand the target audience’s financial behaviours, concerns and media habits, using these insights to deliver an informed digital-led, lifestyle-driven campaign that pushed beyond the client’s business-as-usual approach. The strategy was supported by a comprehensive brand awareness content plan — including podcasts, articles, guides, case studies, email and digital advertising.

The campaign generated 9.3 million impressions, a CTR 20% above benchmark, strong dwell times (2.47 minutes paid, 4.17 minutes organic), and drove a 400% increase in Janus Henderson Investment Trust search traffic through a combined long-term brand and short-term activation approach.

Location: Suffolk, UK
Year: 2021
Brand: The Royal Hospital School

Whilst working at The Royal Hospital School, I worked on my first brand awareness campaign - #RHSMadeMe.

This brand awareness campaign focused on showcasing the successes of the school's alumni - a unique approach to independent school marketing in the UK.

The campaign was implemented across multiple channels - including paid social media, organic social media, outdoor advertising with Clearchannel, PR, road signage, posters and a sailing event hosted by an Olympic alumni.

To assist the campaign, I created a podcast series called #SitDownwithRHS, which still plays a big role in the school’s marketing 5 years later.

This campaign won the AMCIS IMPACT Awards 2022 in the communications section.

#rhsmademe campaign

Three young models wearing Perry Ellis America clothing on a boat with a city skyline and a bridge in the background.

Location: New York, US
Year: 2018 - 2019
Brand: Perry Ellis International

Perry Ellis America was originally launched in 1984 as a partnership with Levi Strauss. I arrived in New York on a 12-month contract to revive the brand in 2018 as a 90s-inspired heritage sportswear-meets-streetwear collection. The relaunch featured collaborations with Matches Fashion and a 2019 unisex fragrance launch.

My initial role in the launch focused on market research. I was responsible for analysing competitor activity within the same market and identifying opportunities for us to differentiate as a brand, while maintaining the authentic look of the original 80’s launch.

During the design phase, I developed skills in software such as Optitex, creating 3D CADs for the collection. I assisted in the design of the now-iconic rugby shirts and windbreakers, including pieces worn by Stephen Curry when he was photographed leaving Madison Square Garden after a game.

Perry Ellis America reLaunch

A man sitting at a wooden table in front of a clothing rack with colorful shirts and jackets.

Location: London, UK
Year: 2016 - 2020
Brand: Farah Menswear

During my first year of University, studying Fashion Marketing, I joined the Farah Menswear Design and Product Development team as an Intern. Following my initial summer placement, I continued to return to the office during University breaks over the course of three years, supporting the team whenever possible.

Within the design department, I contributed to the brand’s 100-year anniversary collection by developing the colour palette, selecting materials, and coordinating with the merchandising team to align design direction.

I really enjoyed returning to the team during each break and, through this role, was given the opportunity to work in New York for the launch of Perry Ellis America.